August 24, 2016 – After seeing hundreds of Wall Drug billboards as we traveled Illinois, Missouri, Kansas, Iowa and South Dakota, we thought we’d stop for lunch and see why Wall Drug is so famous.
It turns out that they’re famous for… being famous. They started the billboards in 1931 to bring customers in, and it worked so well they’ve been doing it ever since.
Biggest tourist trap we’ve seen this trip! LOL